Digital Insights

Tired of Inconsistent Leads? Here’s How to Fix It

October 26, 20243 min read

As a business owner, you’ve probably dealt with the frustrating cycle of having a ton of leads one week and then none the next. It’s unpredictable and can make growing your business feel like an uphill battle.

The good news? You can break out of this cycle by putting systems in place that ensure a steady stream of leads. Today, I’ll walk you through three key strategies to help you achieve that.

1. Optimize Your Google Business Profile

Your Google Business Profile is one of the most powerful tools you have for attracting local customers. But having a profile isn’t enough, you need to make sure it’s working for you.

Here is what you need to focus on:

  • Accurate information: Double-check that your business hours, services, and contact info are all correct. If customers can’t reach you, they’ll move on to someone else.

  • Reviews and responses: Actively ask satisfied customers for reviews. Not only do they boost your ranking, but they also build trust with new prospects. And don’t forget to respond to all reviews—especially the negative ones. A polite, professional response can turn a bad review into an opportunity.

  • Use Google Posts: Google allows you to post updates, promotions, and photos directly to your profile. Take advantage of this to show off your latest projects, share special offers, or simply keep people engaged.

An optimized profile helps you rank higher in local searches, meaning more potential clients will find you when they need your services.

2. Use Targeted Meta Ads

Meta ads (Facebook and Instagram) are an incredibly effective way to reach local customers. But to get the most out of them, you need to be strategic about who you’re targeting and what kind of content you’re sharing.

Here’s how you can get the most out of your Meta ads:

  • Target the right audience: Use location-based targeting to focus on the exact neighborhoods and areas you serve. This ensures your ads are seen by people who are likely to hire you.

  • Use video: Videos are more engaging than static images. You can showcase before-and-after results, client testimonials, or even just behind-the-scenes footage of your team at work. This builds trust with potential customers.

  • Promote seasonal services: Tailor your ads to what your audience needs at that moment. For instance, landscapers can focus on fall cleanup services, while HVAC companies can highlight furnace tune-ups before winter.

By making your ads highly relevant to your audience, you’ll see better engagement and more qualified leads.

3. Build a Strong Lead Nurture System

Getting leads is only half the battle—what you do after you get them is what counts. Many businesses fail to follow up properly, which means leaving potential money on the table.

Here’s how to build an effective lead nurture system:

  • Email follow-ups: Once someone contacts you, set up an automated email sequence to stay in touch. Use these emails to remind them of your services, share helpful tips, and build a relationship. This keeps you top of mind so when they’re ready to buy, they come to you.

  • Retargeting ads: Use retargeting to follow up with people who have visited your website or interacted with your Meta ads but didn’t take action. These ads keep you in front of leads and nudge them to come back.

  • Personal check-ins: For high-value prospects, nothing beats a personal touch. A simple follow-up call or text can make all the difference when it comes to closing a sale.

By setting up a solid follow-up system, you’ll convert more leads into paying customers and create a steady, predictable flow of business.

If you’re ready to stop the feast-or-famine cycle and want help putting these systems in place, let’s chat! I’m offering a free 30-minute strategy call to help home service businesses get consistent leads.

Click here to schedule your call! https://ethos-digitalmarketing.com/contact-us

Jim Shields, a digital marketing expert, helps businesses thrive online with actionable strategies for growth, productivity, and mindset. His practical advice turns your vision into a successful digital reality.

Jim Shields

Jim Shields, a digital marketing expert, helps businesses thrive online with actionable strategies for growth, productivity, and mindset. His practical advice turns your vision into a successful digital reality.

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