Grow Your Home Service Business with

HOME SERVICE LEAD ACCELERATOR!

Our proprietary system uses targeted advertising to boost your visibility, increase revenue, and save you time

Accelerate Your Home Service Business with High-Quality, Targeted Leads

HOME SERVICE LEAD ACCELERATOR

  • Increase Exposure:

    Get your business noticed by more potential customers, boosting your brand’s visibility.

  • Save Time:

    We handle the lead generation, so you can focus on your business.

  • Boost Revenue:

    Attract high-quality leads that convert, driving more sales and increasing your revenue.

  • Tailored to Your Needs:

    Customized strategies that align with your specific business goals for measurable success.

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How It Works

Apply to become a client. We will review your application and schedule a time for use to do a discovery call.

Onboarding call: We discuss your business goals and current challenges. This helps us create a strategy that fits your unique needs and objectives.

We Build out your strategy and begin running Ad Campaigns.

Our Promise To You

At Ethos Digital Marketing, we understand that in today's digital age, having a strong online presence is essential for your brand. Our tailored strategies will help your business stand out in the crowded digital landscape. We help you attract and engage your target audience, leading to sustainable growth and success.

Our commitment to you is simple: we deliver superior results and ensure your complete satisfaction. In everything we do, excellence is the standard. Let us elevate your online presence and propel your business forward. With Ethos Digital Marketing, you can trust that your brand is in capable hands, dedicated to your success.

Ethos Digital Marketing

Ethos (noun): In ancient Greek writing, ethos refers to the credibility or ethical character of an individual or group

What Our Clients Say

Meet Our Founder

Jim Shields
Jim Shields

Hi, I’m Jim Shields, the founder of Ethos Digital Marketing. My mission is simple: to help home service businesses like yours build an authentic online presence that truly reflects who you are. I’m passionate about leveraging my digital marketing expertise to create tailored strategies that boost your visibility, attract the right clients, and drive growth. By focusing on what makes your brand unique, I ensure it stands out in a crowded market.

Let’s work together to elevate your brand's digital journey with a personalized approach that prioritizes authenticity and delivers results.

DIGITAL INSIGHTS NEWSLETTER

Digital Insights

How to Do Market Research Before Launching Your First Meta Ad

October 19, 20242 min read

How to Do Market Research Before Launching Your First Meta Ad

Last week, we talked about how Meta Ads can help your small business grow by reaching the right people. But before you dive into creating your first ad, there's an essential step you shouldn’t skip: market research.

Why Market Research Is Important

Think of market research as doing your homework before a big test. It’s the key to understanding your audience and making your ads more effective. Here’s why it matters:

  • Know Your Customers: When you understand your ideal customers, you can craft ads that resonate with them.

  • Create Better Ads: Ads that speak directly to your audience are more likely to get clicks and engagement.

  • Save Money: Targeting the right people from the start prevents wasted ad spend on uninterested audiences.

3 Simple Steps to Do Market Research

Let’s break down the process into three easy steps:

  1. Understand Your Audience

    Start by analyzing your current customers. Who are they? What challenges are they facing? What do they care about? If you run a landscaping business, for example, your ideal clients might be homeowners who value a well-maintained yard.

  2. Check Out Your Competition

    Take a look at what other businesses in your industry are doing. You can use the Facebook Ads Library to see their ads, which can inspire your own approach. Look for patterns in messaging and offers that seem to work well.

  3. Ask Your Customers

    If you have existing customers, gather insights directly from them. A quick survey or casual conversation can reveal what they like about your service and what they’d like to see more of. Use their feedback to shape your marketing strategy.

What’s Next?

Once you've completed your market research, you'll be ready to set up Meta Ads Manager and launch your first ad campaign. Tomorrow, I’ll be sharing a step-by-step YouTube video that walks you through setting up your ads, so stay tuned!

This video will help you create ads that reach the right people and grow your business. Check out my YouTube Channel here @thejimshieldsyt

digital insights businessMeta adsmarket research
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Jim Shields

Jim Shields, a digital marketing expert, helps businesses thrive online with actionable strategies for growth, productivity, and mindset. His practical advice turns your vision into a successful digital reality.

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